BOUTIQUE
LIVING IN
Project Branding
THE BEECHWOOD
DISTRICT
BOUTIQUE
LIVING IN
THE BEECHWOOD
DISTRICT
88 Beechwood By Minto
Discovery
Brand Strategy
Naming
Logo & Identity
Story Development
Design
Webpage
Production Management
Our brand discovery informed the theme of ‘boutique style living’ in the heart of Ottawa’s vibrant and eclectic Beechwood neighbourhood. Community, Culture and Creativity were our touchpoints to build out the brand.
The overarching narrative is about being in the right place at the right moment; ‘I LIVE in the moments — this is where I want to be.’ This idea of creative and free spirited living fit into the village-like appeal of the Beechwood Avenue district with its host of shops, eateries. parks and bars in a highly walkable village-like environment. 88 Beechwood is a new modern 229 unit residential complex in the heart of Ottawa.
Say hello to 88 Beechwood – where creativity and culture thrive.
Graphis Awards - Honorable Mention - Branding 2024
Communication Arts - Finalist - Branding 2024
NEXT
-- PROJECT
“Collaborating with the team at Coastlines has been a great experience and their passion and creativity is woven into everything they do. They have continually surpassed our expectations and we look forward to a long and robust working relationship.”
- Charles MacIntyre, Marketing Strategist
In close collaboration with Minto, we developed a brand strategy, name, brand logo and identity and design application to promotional assets including; sales brochure, digital and OOD advertising, signage, hoarding, wayfinding and webpage.
