Already a successful paneling and decorative surfacing materials manufacturer in Asia, Panasphere – formerly Tuoch embarked upon an initiative to launch their growing brand in North America. Panasphere asked Coastlines to reposition Tuoch for this major undertaking. After an extensive discovery and brand strategy, we articulated a vision and positioned them as a premium surfaces manufacturer. This new framework elevated their messaging and visuals to the same level as their products and set the foundation for expansion.

We created the name Panasphere and three new sub brands; Burl, Aura and Azure. We created new logo and identities including colour palettes and graphic language that would appeal to the A & D community.

The new catalog, showrooms design and website alongside the rebrand signaled Panasphere’s noteworthy expansion into North America. Coastlines continues to work alongside Panasphere to build the company into an internationally recognized brand.