With their signature collection of premium hardwood floors, the Kentwood flooring brand leads the way in style, quality and innovation. Its floors are known for their artisanal finishes and hand-worked surface treatments that set it into a class of its own.

The foremost promotional touchpoint is the Kentwood catalog and is distributed to customers throughout North America. Kentwood’s brand story draws inspiration from the natural beauty of the Pacific Northwest and it’s woven throughout the catalog from product names to introducing the flooring products.

We worked to create the overall theme and design elements as well as pace of the books. We set up staged sets for all three Kentwood brands; Couture, Originals and Elements. Each set is created to inspire and set the flooring in real life scenarios according to the brand category. We moodboarded and creative directed the photoshoots then laid out the catalogs with our bank of images.

Ongoing, we work with the client to create print ads, promotional brochures, POS and other core pieces for the suite of Kentwood brands.