Coastlines Creative Group

© 2018 Coastlines Creative Group





We helped Fortis BC build engagement with its new values amongst it’s leadership groups. Each corporate value; Respectful, Collaborative, Safe, Progressive and Customer Centric reflects who Fortis BC is as a company, and contributes to their overall culture of engagement and support.

We worked with 150 executive leaders throughout the province to formulate a visual representation of the core corporate values through our strategic storytelling process. Working with a visual journeymap, the leaders were reminded of the unique attitudes, emotions, components and process used in creating them. The journeymaps reinforced engagement amongst the leaders and ultimately every Fortis employee with engaging illustrations depicting the values in relevant representations.

Together, we arrived at a metaphorical illustration of a home with a family and neighbours. During the group journeymap sessions, we asked thought provoking questions to draw the leaders out. Our goal was to ensure everyone’s input was taken into consideration and included in each of the corporate value illustrations. We illustrated the scenarios as the ideas came forth in conversation. This in turn fostered lively debates and suggestions which we captured and integrated into the illustrations. Next, we refined our journeymaps to focus on key discussion points and set them up for a company-wide rollout.