Spectra Energy serves three key links in the natural gas value chain: gathering and processing, transmission and storage, and distribution. As a company with a growing network, capacity issues – scalable processes, programs, systems and tools were need to facilitate company wide changes. Coastlines was asked to help create management and employee buy-in.
MANAGEMENT OF CHANGE Research shows people think visually, yet the majority of communications remain focused on words. By creating a journey map, and using it in conjunction with words, we can engage our audiences much more effectively and help teams to focus and envision the MOC process.
Our agency goals; to communicate the entire journey from the company’s Current Reality CR to the Desired End Result DR while explaining individual key messages like Consequences Of Change in a unique illustrated manner. We then used elements of the illustration in key interactive presentations to raise awareness of the review as a tool to engage others and create their own MOC journey. Through workshop style sessions with key client staff, we worked together on a visioning process to facilitate imaginative conversation and filter the collective ideas in this storybook inspired project.
THE DESIRED END RESULT The client has a memorable, engaging and playful process to manage change in compliance with regulations and corporate standards.
Strategy and Visioning / Illustration / Interactive / Project Management