TIMELESS BEAUTY

INFINITE DETAIL

Already a successful paneling and decorative surfacing materials manufacturer in Asia, Panasphere – formerly Tuoch embarked upon an initiative to launch their growing brand in North America. Panasphere asked Coastlines to reposition Tuoch for this major undertaking. After an extensive discovery and brand strategy, we articulated a vision and positioned them as a premium surfaces manufacturer. This new framework elevated their messaging and visuals to the same level as their products and set the foundation for expansion.

We created the name Panasphere and three new sub brands; Burl, Aura and Azure. We created new logo and identities including colour palettes and graphic language that would appeal to the A & D community.

The new catalog, showrooms design and website alongside the rebrand signaled Panasphere’s noteworthy expansion into North America. Coastlines continues to work alongside Panasphere to build the company into an internationally recognized brand.

Brand Strategy / Naming / Brand Logo & Identity / Staged Sets / Catalogs
Website / Signage / Showroom Design / Video

Brand Strategy | Graphic Design | Logo + Identity | Website Design | Vancouver, Canada
Creative Design Agency Vancouver
Brand Strategy | Graphic Design | Logo + Identity | Website Design | Vancouver, Canada
Brand Strategy | Website Design | Graphic Design | Logo + Identity | Vancouver, Canada
The Panasphere name is the ideation of ‘panels’ and ‘place’. Sub brand Azure represents texture, Aura represents the infinite variety of stone and Burl the deep warmth of wood.
Strategic Brand Management Rebrand, Logo, Website and Catalog
Rebrand, Logo, Website and Catalog
Rebrand, Logo, Website and Catalog Creative Design Agency Vancouver
Rebrand, Logo, Website and Catalog Panasphere
Strategic Brand Management Rebrand, Logo, Website and Catalog
The website was created with clear user experience in mind, which allowed Panasphere’s target audience in the A&D community to select and discover information tailored to their specific needs. As well, the website was designed aesthetically to inspire and motivate the user.
Strategic Brand Management Vancouver Rebrand, Logo, Website and Catalog
Taking inspiration from Panasphere’s approach to design and innovation, the site was created to be an extension of their panelling products. The clean design and intuitive interface mirrored Panasphere’s culture innovation, allowing the design of their surfaces to be in the forefront.