As a long-time design professional, BLU’s principal and lead designer, Michael Gottschalk understands the exacting requirements and real-world demands of discriminating clients and personally insists on the highest quality standards and products he himself specifies with confidence. Our goal was to bring elegance, balance and meaning to the BLU brand. And, bring the visual communications into alignment with the new logo and brand standards.
First, we desconstructed the brand logo and created a new mark. The ‘letter b’ in the mark is a stylized teardrop and the ‘letter u’ is a basin. Working with our design team, we created sub-brand logos and colour systems to be used on BLU bath products and furniture. Ongoing, we work with the company to create and manage their communications to set the brand further apart from their competitors. This has become critically important as BLU grows and competes on the international stage.
Strategy / Brand audit / Rebrand / Sub-brand logo system / Brand standards
Digital / Signage / Promotional collateral / Copy writing / Brand management