STORYTELLING CONVEYS FORTIS’S KEY VALUES

    We helped Fortis BC build engagement with its new values amongst it's leadership groups. Each corporate value; Respectful, Collaborative, Safe, Progressive and Customer Centric reflects who Fortis BC is as a company, and contributes to their overall culture of engagement and support. We worked with 150 executive leaders throughout the province to formulate a visual representation of the core corporate values through our strategic storytelling process. Working with a visual journeymap, the leaders were reminded of the unique attitudes, emotions, components and process used in creating them. The journeymaps reinforced engagement amongst the leaders...

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strategic design agency in north america

Welcoming Aqualem to North America

AN EMERGING BATH AND TAPWARE BRAND We are excited to introduce our new client Aqualem, to our strategic design agency. We will be working with Aqualem to position their premium bath and tapware products brand throughout Canada and the US. Aqualem has an impressive range of bath and tapware products for a variety of applications – all crafted with high quality standards and attention to detail. Coastlines has been engaged to create a brand strategy to define their position in the marketplace and to uncover the Aqualem brand story.   ...

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